Information sharing platform for professionals
CLIENT
ResolveQ
MY ROLE
User Research, Ideation,
Prototype production (low-fi wireframes) and Hi-fi mock-ups
TIMEFRAME
1 Weeks
PLATFORM
Responsive Web/Mobile
Tools
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Sketch (Wireframes)
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Illustrator (Imagery and icons)
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Photoshop
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Figma (Prototyping)
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Zeplin (Annotations)
ResolveQ
Resolve Q, is an information sharing platform for professionals. They are a new development from the mother company, The Online Compliance Panel and offer Blogs, Webinars and Workshops on various topics, including technology, business, and finance, as well as healthcare.
The Challenge
Resolve Q is trying to increase user engagement in their online webinars. However, the current experience makes users feel uncertain about their credibility and relevance, leading to a decrease in webinar enrollments.
User research and Archetypes:
Our empathetic approach to determine what our users need
50% of attendees who are registered will not tune in the day of the webinar
What we know
A further 10% will drop out during the webinar
15.0 seconds
Average human attention span recorded in
2000
THEN THIS HAPPENED
8.25 seconds
Average human attention span recorded in
2015
DUDE! That's less than a goldfish, coming in at 9 seconds
Why was this happening?
What did our users say?
How are we going to get their attention?
10 Participants:
To determine WHY our users were dropping off, I conducted some contextual inquiry tests of our users using the current OCP website, followed by interviews.
Their current website: The Online Compliance Panel
From my research, I could determine 3 Archetypes & their primary needs were:
Checkout resembles most e-commerce experiences, making it learnable for users and less
Simplified checkout process
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Provided sample video's of the host's previous work to allow users a taste of what they'll be getting.
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Include and emphasize hosts' credentials and testimonials
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Include live Q&A functionality
Increased Credibility
& Engagement
Webinar tabs were redesigned to increase memorability and learnability for users, by aligning with today's biggest video distribution platforms.
Redesigned Content Layout
Response to the problem:
Sneak peek at some solutions
Primary Iterations:
4
1
2
3
5
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Main iterations included adding a sample video of the host's previous webinars or a sample of the webinar to come. This would allow users to determine whether they would respond positively to the speaker's presentation.
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Engagement increased by allowing users to join the conversation by allowing live Q&A during webinars.
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Emphasis is placed on speakers testimonials and credentials, increasing application credibility.
Link to Prototype
Next Steps:
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Expand Webinar flow to include live Q&A sections
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Design email notifications with link and flow to webinar 24 hrs prior to live event.
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More Testing!!!